The project made wholeheartedly

Axis partnered with Benavidez Sports Performance (BSP) to redefine their brand identity and digital presence. We conducted in-depth brand analysis and competitor research to develop a new brand concept and moodboards. We redesigned BSP's logo, simplifying it and using colors representing boxing (red, black, white, and gold gradient) to convey strength and luxury. Axis also revamped BSP's website for better user experience and managed their social media channels to increase brand visibility and engagement. The result was a cohesive brand identity that positioned BSP as a leader in the fitness and wellness industry.

ounded by a professional boxing family and led by Jose Benavidez, BSP encapsulates boxing's pulse, combining undeniable strength, indomitable spirit, and a fierce pursuit of greatness. The brand sources and delivers the best products on the market, grounded by a firm belief in fitness and body transformational power. BSP is not just a team; it's a family that shares beliefs, top talent, and a firm commitment to exceptionalism. The journey started with the aim of revolutionizing how people embrace exercise and well-being. With the support of experts and professionals, BSP created a brand that not only meets but surpasses the expectations of consumers. The brand is committed to pushing boundaries in the business as leaders of innovation. All BSP goods are made in the US and tested by a third-party lab and NSF sport certificate to ensure their quality. BSP exists to facilitate everyone's journey to becoming a champion in sports and life.