Empower Your Hair, Empower Yourself

For UPI, we executed a comprehensive branding strategy, featuring a clean and minimalist design with a pastel color palette that includes gray, green, pink, yellow, and more. The branding includes a circular isotype with the name "UPI" and a modern bold typography. We also developed an icon kit for use across their website, packaging, and social media to maintain brand consistency and enhance visual appeal.

UPI is dedicated to self-care and empowerment, offering a range of hair care products that cater to diverse hair types and needs. Their focus on innovation, quality, and customer experience sets them apart in the industry.