Branding strategy

In Phase One, we conduct thorough investigation and research into the target audience, market trends, and competitors. Based on this research, we develop a brand concept that encapsulates the essence of the brand. Moodboards are created to visually represent the brand concept and provide a direction for the design process.

Phase Two focuses on the design aspect of the project. We create logos that reflect the brand's identity and values, develop a color palette that resonates with the target audience, and establish a graphic universe that sets the visual tone for the brand. Typography is also carefully selected to complement the brand's overall design language.

The Closing phase involves finalizing the brand's language, including its tone of voice and messaging strategy. Brand guidelines are created to ensure consistency across all brand touchpoints. Finally, various brand pieces, such as business cards, letterheads, and packaging, are developed to complete the brand's visual identity.